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The Tourism Development within the Group of Municipalities Blatensko
Pavlíková, Tereza ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The bachelor thesis focuses on the issue of tourism development within the microregion Svazek obcí Blatenska (SOB, Group of Municipalities Blatensko). The aim of the thesis is to analyse the potential of the SOB microregion for the development of tourism, to evaluate the possibilities and limits of tourist development from the point of view of local administration representatives, businessmen, service providers and representatives of local societies, and to offer suggestions for potential further development based on these findings. In the first part, definitions of key terms are provided and fields of interest are specified. The second part characterises SOB, describes and evaluates the infrastructure of tourism and provides a comprehensive summary of the attractions of the discussed area. The third part is concerned with the analysis of tourism within the SOB microregion from the point of view of selected groups of interest. It also includes suggestions for making use of the region's potential for tourism development. To achieve the aim of the thesis, available literature on relevant issues was analysed and a questionnaire survey was conducted. The work combines an objective analysis of the region's potential with the views and opinions of local entities involved. As a result, it provides a complex insight into tourism in the given microregion and can serve as inspiration for the SOB villages regarding their future steps in tourism development.
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The tourism industry of the microregion Blatensko
Lukášová, Pavla ; Valentová, Jana (advisor) ; Machová, Božena (referee)
The aim of the bachelor's thesis is to characterize the microregion Blatensko, especially the potential of its territory. The theoretical part includes the basic terms of the issue and presents the author's own method used for evaluation of the territorial potential. Futher the basic information, important personalities and legends of the microregion Blatensko are presented. The practical part is focused in detail on offer of Blatensko as a final destination. In conclusion the potential is evaluated and suggestions for effective support for tourism development are given. The aim was achieved by analysis of data obtained from the professional publications concerning this issue, consultations with experts as well as creating own method for evaluation of the Blatensko area. The bachelor thesis contributes to reveal shortcomings in the field of the tourism industry and determines potential areas for development. Therefore, it is a suitable basis for further studies of the potential and especially for creating projects and implementation of appropriate measures to improve the tourism development in the microregion Blatensko.
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